tulika mohanti

sr experience designer, ux

Designing intuitive experiences that quietly do the heavy lifting to make users feel like everything was built just for them—no chaos, no guesswork.

on the clock

Potty with Pull-Ups

KC ft Disney Jr.

OFEV® (nintedanib)

Boehringer Ingelheim

JASCAYD® (nerandomilast)

Boehringer In...

Spark UI

Figma Starter File

Berkley Insurance

W.R. Berkley Corporation

MidAmerican Energy

Berkshire Hathawary

Library of Congress

LOC, Stacks & Catalog

Grace Hopper

AnitaB.org

Potty with Pull-Ups

KC ft Disney Jr.

OFEV® (nintedanib)

Boehringer Ingelheim

JASCAYD® (nerandomilast)

Boehringer...

Spark UI

Figma Starter File

Berkley Insurance

W.R. Berkley Corporation

MidAmerican Energy

Berkshire Hathawary

Library of Congress

LOC, Stacks & Catalog

Grace Hopper

AnitaB.org

off the clock

Lekha's Bakery

Chicago

Puppy Foster

Charlie Project Dog Rescue

Lekha's Bakery

Chicago

Puppy Foster

Charlie Project Dog Rescue

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Kimberly-Clark ft. Disney Jr.

Potty with Pull-Ups

Product experience design for the Pull-Ups potty training companion app, created in partnership with VML and DisneyJr.

Timeline

Ongoing

Scope

UIUX Design

overview

Pull-Ups set out to evolve from a product-focused brand into a trusted digital companion for caregivers navigating potty training. The experience was designed to close educational gaps, reduce caregiver uncertainty, and support behavior-building through milestone-based learning, personalized guidance, and reward-driven interactions powered by Disney Jr. characters.

Pull-Ups set out to evolve from a product-focused brand into a trusted digital companion for caregivers navigating potty training. The experience was designed to close educational gaps, reduce caregiver uncertainty, and support behavior-building through milestone-based learning, personalized guidance, and reward-driven interactions powered by Disney Jr. characters.

action

Parents were increasingly relying on fragmented online advice and “expert” content for potty training support, creating a growing trust gap within the category. Pull-Ups identified an opportunity to strengthen brand credibility by designing a connected ecosystem that combined education, behavioral motivation, and guided digital support.

The challenge extended beyond building a companion app — it required designing a scalable experience that balanced caregiver utility with child engagement across an emotionally nuanced journey.

Parents were increasingly relying on fragmented online advice and “expert” content for potty training support, creating a growing trust gap within the category. Pull-Ups identified an opportunity to strengthen brand credibility by designing a connected ecosystem that combined education, behavioral motivation, and guided digital support.

The challenge extended beyond building a companion app — it required designing a scalable experience that balanced caregiver utility with child engagement across an emotionally nuanced journey.

strategy & solutions

The product experience was designed around behavioral reinforcement, progressive learning, and personalized engagement to support both caregivers and children throughout the potty training lifecycle.

Key UX initiatives included:

  1. Transforming complex developmental milestones into intuitive, step-by-step learning experiences for parents.

  2. Personalized dashboard experiences that surfaced contextually relevant recommendations,to drive engagement and retention.

  3. Increasing motivation and repeat interaction through gamification systems, responsive feedback loops, and Disney Jr. character integrations that strengthened emotional connection.

  4. Building scalable content frameworks and modular UI patterns while supporting ongoing feature strategy.

The product experience was designed around behavioral reinforcement, progressive learning, and personalized engagement to support both caregivers and children throughout the potty training lifecycle.

Key UX initiatives included:

  1. Transforming complex developmental milestones into intuitive, step-by-step learning experiences for parents.

  2. Personalized dashboard experiences that surfaced contextually relevant recommendations,to drive engagement and retention.

  3. Increasing motivation and repeat interaction through gamification systems, responsive feedback loops, and Disney Jr. character integrations that strengthened emotional connection.

  4. Building scalable content frameworks and modular UI patterns while supporting ongoing feature strategy.

highlighted features

learning layer

Pull-Ups® Learning Layer™ technology transforms accidents into learning opportunities by helping children recognize the difference between wet and dry sensations. The app extended this experience digitally through personalized tracking features, educational guidance, and progress-based support that reinforced potty training habits while communicating the benefits of the Learning Layer™ system to parents.

adaptive dashboard

Scalable educational framework designed to integrate contextual guidance into core product flows. The experience introduces milestone-based learning, progressive disclosure, and behavioral reinforcement to create a more supportive and adaptive caregiver experience

milestone training center

Structured seven-stage progression model combining developmental education, progress tracking, and actionable coaching to guide caregivers through key potty training milestones.

big kid center

Gamified engagement ecosystem leveraging Disney Jr. characters, interactive music experiences, and unlockable rewards to reinforce positive behaviors, increase retention, and create emotional connection throughout the potty training process.

event logging

Streamlined event logging flow designed around lightweight interaction patterns and rapid input. Real-time feedback, personalized recommendations, and milestone progress indicators create a responsive and supportive user experience.

impact

100k downloads
within the first 5 months (surpassing 12mo aquisition goal)

100k downloads
within the first 5 months (surpassing 12mo aquisition goal)

100k downloads
within the first 5 months (surpassing 12mo aquisition goal)

77% user engagement
rate of based on total downloads

77% user engagement
rate of based on total downloads

77% user engagement
rate of based on total downloads

4.7-stars rating
across App Store and Google Play

4.7-stars rating
across App Store and Google Play

4.7-stars rating
across App Store and Google Play

80% caregiver alignment
on improved training motivation for children by users

80% caregiver alignment
on improved training motivation for children by users

80% caregiver alignment
on improved training motivation for children by users

ongoing evolution

Since the national launch in April 2025, the platform has continued expanding through new educational experiences, feature enhancements, and iterative UX improvements. As the product ecosystem grows, the experience architecture and component systems continue evolving to support scalable feature development, flexible content integration, and long-term engagement.