sr experience designer, ux
Designing intuitive experiences that quietly do the heavy lifting to make users feel like everything was built just for them—no chaos, no guesswork.
on the clock
off the clock
Timeline
Dec 2024 - Jun 2025
Scope
UI Design, UX Design
ask & task
As part of BHE’s enterprise-wide digital modernization, each affiliated energy brand needed a unified yet adaptable web experience. My work focused on MidAmerican Energy (MEC), assisting the translation of the shared PAC Design System into a brand-specific solution that met diverse user needs. The goal was to create a cohesive, scalable digital experience, guided by research, intuitive architecture, and refined content strategy, that balanced BHE’s broader design framework with MEC’s unique audience priorities across residential and business users.
action
I joined VML after this project was already in progress, coming on to assist during the MEC Design Strategy Phase. My role bridged design documentation and usability research, ensuring that all style guides, component libraries, and developer handoff materials accurately reflected the updated PAC Design System and supported cross-brand scalability.
To preface UAT, I led a Usability Testing Workshop in Miro with BHE stakeholders and the VML XD team. The session was designed to define and prioritize user tasks, align testing goals with business objectives, and ensure test scenarios mirrored real customer behaviors. Using an interactive chip-voting method, stakeholders identified the most critical user actions on the MEC site. I organized these insights into primary task flows with supporting subtasks, forming the foundation of our usability testing plan.
In collaboration with Director Miku Kinnear, I developed a detailed testing script through WPP Open, translating workshop findings into structured, measurable test scenarios. We conducted unmoderated user sessions in Playbook UX, observing how participants navigated the prototype to complete key actions. Diana Perez and I analyzed results in Optimal Workshop, identifying usability challenges, success rates, and key opportunities for refinement. Our XD team synthesized these findings into a client presentation outlining usability insights, content and design recommendations, and next-step actions to strengthen the MEC experience.
results
The collaborative, research-driven process strengthened client trust and set the foundation for continued partnership across BHE affiliates. The refined MEC experience enables customers to easily manage their energy use, pay bills, and discover energy-saving tips. The new modular and accessible design system supports long-term scalability and ensures a cohesive, user-centered digital experience across BHE’s family of brands.
