sr experience designer, ux
Designing intuitive experiences that quietly do the heavy lifting to make users feel like everything was built just for them—no chaos, no guesswork.
on the clock
off the clock
AnitaB.org
Grace Hopper
The Grace Hopper Celebration (GHC) is AnitaB.org's flagship event promoting women and nonbinary individuals in tech with a strong focus on diversity and inclusion. A new design proposal seeks to modernize the GHC app, aligning it with the event's mission.
Timeline
Oct 2022 - May 2023
Scope
Visual Design, Branding
background
The Grace Hopper Celebration is the AnitaB.org flagship event. Created in 1994 and inspired by the legacy of Admiral Grace Murray Hopper, the focus of the event is to bring the research and career interests of women and nonbinary people in tech to the forefront. The celebration is a conference that results in collaborative proposals, networking, and mentoring for the attendees.
goal
Redesigning the GHC brand and app, to better reflect the core values and mission of the organization, and develop a concept that more accurately represents its essence.
research
Conducted surveys and interviews with 30 attendees of the GHC 2022 and previous conferences. The research aimed to understand their conference experiences and GHC app usage.
Explored conference advertising's impact on awareness, audience perception, and overall impressions.
key findings
Major paint points with mobile app navigation. Usability and IA need improvement.
Users avoid the website due to lack of quality content/information.
There is little to no advertising for the event on socials and in-person.
the application
brand guide
The GHC provides an inclusive, seamless design experience built on the idea that access to usable platforms and helpful networks for everyone is essential to good design.
Voice is an Extension of the Brand
Our voice, like our logotype, is representative of the GHC - it is clear, concise, and straightforward. The GHC is inclusive and helpful, with a no nonsense attitude. Everyone can benefit from what the GHC has to offer.
Tone is Complementary
Like the brand, our advertising has short, clever messages that are straight to the point. All informational text is concise and easy to understand.
The Goal is to Inspire & Include
Use inclusive terminology and having a focus on diversity is vital to build a safe community and empower attendees. We want everyone to feel comfortable and confident with themselves and their abilities, and encourager all to strive for success.
The GHC visual identity showcase its values, philosophy, and goals. With its focus on diversity, equity, and inclusivity, the GHC strives to create visuals that demonstrate inclusivity and allow for everyone for to represented. The visual brand is clean and concise, while maintaining a playful, fun, and modern feel. With its clear design, the visual brand is a design experience that invites interaction.